Own a Sun Tan City Franchise | Join Our Success

Own a Franchise

Partnership Success First: Doing Tanning Differently, at Sun Tan City

Love tanning? Like the idea of owning your own business? Sun Tan City could be a great fit for your future. Learn more about our unique approach to franchising, today.

Thanks so much for your interest in Sun Tan City. We’d love to have you join us.

Over the past 20 years, Sun Tan City has grown from a couple of tanning beds in the back of a video store to one of the nation’s premier tanning salon brands with more than 250 salons across the United States.

The reason for this rapid but steady growth is simple—at Sun Tan City, the success of our franchisees is our top priority. That’s why in addition to the equity that comes from a highly recognizable and marketable brand, we provide our franchisees with the best systems and support in the tanning industry.

We provide our franchisees with a simple, easy-to-follow concept—offer clients the best tanning equipment available in an impeccably clean, relaxing environment, staffed with well-trained, knowledgeable Tanning Consultants at an amazing price. In other words, we do tanning differently. And this difference is what puts us ahead of the competition. Our salons go above and beyond the traditional by providing clients with a tanning “experience.”

We also make converting an existing tanning salon to the Sun Tan City brand simple and easy. There’s no upfront franchise fee and a reduced royalty structure to help cover the costs of exterior signage, interior branding materials and other conversion-related expenses.
We’d love to share our success with you. If you’re interested in joining the Sun Tan City family, please review the information on this site. If, after doing so, you believe becoming a Sun Tan City franchisee is the right opportunity for you, we’ll work hard to make it happen for qualified applicants.
Thanks again,
Rick Kueber
Co-Founder and CEO
About Us

Start Making Your Franchising Dreams of Tomorrow Come True, Today

Whether you’re thinking about converting an existing tanning salon or opening a new franchise, Sun Tan City has worked out all the details and will help ensure your success, every step of the way.
Beauty never goes out of style, which is why having a golden, gorgeous tan has been popular for decades. It’s also why the tanning industry gets more profitable every year. Who doesn’t want to look and feel their best? People are busier than ever, but indoor tanning offers a quick break that’s relaxing and rejuvenating, with results!
Indoor tanning, a 2.9 billion industry, has grown fast in the last quarter-century. As tanning research, development and technology improve, tanning continues to appeal to people of all skin types and lifestyles.
New Investor Application
salon hallway
Owning a Franchise FAQs
What type of ongoing support does Sun Tan City provide?

We provide ongoing support in the areas of:

  •  Training & Operations
  • Reporting & Analysis
  • Real Estate & Construction
  • Marketing
  • Information Technology
  • Procurement
  • Loss Prevention
  • Risk Management
How much can I expect to earn in a year?

Franchise law forbids all franchise concepts from answering this question. We encourage you to conduct significant due diligence, including contacting existing franchisees to learn about their sales and profit numbers. The amount of profit or loss is dependent upon a number of factors, including the ability of the franchisee to manage the business, drive sales volumes and control operating costs.

How much does a Sun Tan City cost?

The franchise fee is $30,000. You should also plan to invest between $457,150 and $780,700 to build and equip your salon. This amount could vary depending upon the size of the salon and the geographical area.

What is the Royalty Fee?

Please review your Franchise Disclosure Document, which you receive after submitting a Franchisee Application, for a breakdown of fees.

What are your minimum financial requirements?

$250,000 liquid assets and $500,000 net worth.

What is the term of the Franchise Agreement?

An initial term of 10 years with renewal options.

Who do I contact about future STC locations?
Have you spotted a piece of real estate that would be perfect for a new Sun Tan City location? We'd love to hear about it! Please provide as much information about the location as possible when contacting us. Contact us at [email protected].
Am I required to work in my salon?

We prefer that our franchisees live in the market that they franchise. However, you may choose to hire an experienced operating partner to run your day-to-day business. The operator you select must be approved by Sun Tan City and reside in the market that you develop.


Getting Started

Every salon gets complete access to all the information, tools and resources they need to provide their own guests with the best tanning experience on the indoor tanning market. Our rigorous training program creates accredited Tanning Consultants, who are well-versed in the following:
  • Equipment Operation & Maintenance
  • Salon Sanitization Policies & Procedures
  • Skin typing
  • Client Service Excellence
  • Skin Care Principles and Procedures
  • State Tanning Regulations
  • Tanning Lotion Benefits and Options
  • Benefits of Indoor Tanning
  • Spray Tanning Principles & Procedures
Inside of a Sun Tan City Salon. Sunbed booth and a mirro on the left hand side and a cubby for towels on right side

Ongoing Support

Our dedicated management, sales and marketing teams help you make the most of your investment. We provide all the training and serve as a “one-stop shop” for all your business and operational needs. Our ongoing support includes the following:
  • Training & Operations
  • Reporting & Analysis
  • Real Estate & Construction
  • Marketing
  • Information Technology
  • Procurement
  • Loss Prevention
  • Risk Management
inside a Sun Tan City Salon front of it

Opening a New Franchise

Opening a new Sun Tan City franchise and taking your next steps into an exciting new career and future all comes down to seven simple steps:
1. Get Started:
Fill out and submit a Franchisee Application
2. Phone Consult:
Discuss opportunities and requirements with our Franchise Sales Team
3. Franchise Disclosure:
Receive and review the Franchise Disclosure Document (FDD)
4. Business Plan:
Use our Franchise Business Plan Outline as a guide to building your own
5. Discovery Day:
Spend a day with us at our corporate office in Louisville, KY to learn more
6. Approval Process:
Your franchise request will be reviewed by our Franchise Review Board
7. Agreement:
Once approved, work with our Vice President of Franchising to finalize your agreement
front counter of a Sun Tan City salon wooden

Converting a Salon

Converting an existing tanning salon to a Sun Tan City salon will grant you access to the industry’s best equipment, services and products, while turning your employees into well-trained Tanning Consultants. In addition to these industry-leading benefits, you’ll receive:
  • Superior Purchasing Power
  • Detailed Analysis & Reporting
  • Dedicated Salon Conversion Team
  • No Upfront Franchise Fee
  • Reduced Royalty Structure
  • Proprietary Salon Management Tools
  • Customer Service Call Center
Franchise Availability Map 1.13.2021

Apply to be a Franchisee Today!


The information presented in this advertisement is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for general information purposes only. An offer is made only through delivery of a Franchise Disclosure Document (FDD) that has been registered with and approved by the appropriate agency in your state, if your state requires such registration (unless an exemption applies). If you are a resident of, or wish to acquire a Sun Tan City franchise to be located in a state requiring registration, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
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