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Rochester, NY — December 3, 2012 — Golden Tans, a chain of five tanning salons owned by Rocco Viele, will convert its locations to Sun Tan City on January 8, 2013 as part of a new franchisee agreement. Viele, who founded the business in 1984, bought the exclusive Sun Tan City franchise rights for Monroe County in October.

Golden Tans will remain under the same ownership and management but customers will notice changes in the store appearance, promotions and additional tanning packages. The switch allows customers the option of using their packages at any of the more than 200 Sun Tan City locations nationwide. The salons will also offer more products, improved equipment and a stronger customer service network.

“Building the Golden Tans brand has been my focus for more than 25 years and under the Sun Tan City name, the only difference you’ll see are more options. It’s the same locations, same great employees and the same owner,” said Rocco Viele, founder and president. “Becoming a Sun Tan City franchisee allows me to offer better products, equipment and pricing to customers and the opportunity to continue expanding throughout the area.”

Current Golden Tans customers will not see a change in their current pricing plans. Viele promises current customers they can “stay in their current plans at the current price as long as you remain a customer.” Viele will also continue to offer additional services, which include fit body wraps and teeth whitening, in his original five salons. All customers will be converted over to Sun Tan City clients on January 8, 2013; Sun Tan City customers can use their plans at any of the more than 200 salons nationwide.

“Rocco has built a great brand in Rochester and we’re very excited to have him join the Sun Tan City brand as a franchisee,” said Rick Kueber, Sun Tan City CEO/Co-­‐Founder. “We look forward to seeing Rocco expand and grow the Sun Tan City name throughout the Rochester area and welcoming in his loyal customers.”

Sun Tan City has expanded its presence into 16 states and increased its total number of franchise locations to 125 during the last 12 months. The company began franchising in 2007 after growing to more than 40 corporate locations from its inception in 1999. Today, there are a total of 218 Sun Tan City salons -­ 93 company‐owned and 125 franchise locations operating in 16 states.


Sun Tan City is the nation’s fastest growing chain of privately owned tanning salons, operating more than 200 premier salons in 16 states. In 2011, Sun Tan City was again recognized as one of the 5,000 fastest growing companies in America by Inc. magazine. The company was founded in 1999 by brothers David and Rick Kueber and is based in Louisville, Kentucky. For more information regarding the company or franchise opportunities, please visit the Sun Tan City website at

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