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Louisville, KY — February 19, 2013 — Sun Tan City’s rapid franchise growth continues with the completion of a conversion of five Rochester, NY-based Golden Tans Salons. The Golden Tans conversion in January included five tanning salons owned by Rocco Viele as part of a new franchise agreement; Viele will be opening an additional sixth location in April.

Viele, who founded the business in 1984, bought the exclusive Sun Tan City franchise rights for Monroe County in October 2012. The switch allows customers the option of using their packages at any of the more than 225 Sun Tan City locations nationwide. The salons will also offer more products, improved equipment and a stronger customer service network.

“The switch to Sun Tan City has been great for our business. Our customers are thrilled with the additional options and personally, I have been very pleased with the support we’ve received from the community and the Sun Tan City family,” said Rocco Viele, founder and president. “Becoming a Sun Tan City franchisee allows me the opportunity to continue building my business and I’m looking forward to opening our sixth store in April.”

“As we continue our focus on franchising, it’s exciting to bring in new partners like Rocco. He has built a great brand in Rochester and we’re very excited to have him join the Sun Tan City family as a franchisee,” said Rick Kueber, Sun Tan City CEO/Co-Founder. “What Rocco’s doing in New York is a perfect examples of what we’re looking to do across the country.”

Sun Tan City has expanded its presence into 17 states and increased its total number of franchise locations to 135 during the last 12 months. The company began franchising in 2007 after growing to more than 40 corporate locations from its inception in 1999. Today, there are a total of 239 Sun Tan City salons — 93 company-owned and 136 franchise locations operating in 17 states.


Sun Tan City is the nation’s fastest growing chain of privately owned tanning salons, operating more than 225 premier salons in 17 states. In 2011, Sun Tan City was again recognized as one of the 5,000 fastest growing companies in America by Inc. magazine. The company was founded in 1999 by brothers David and Rick Kueber and is based in Louisville, Kentucky. For more information regarding the company or franchise opportunities, please visit the Sun Tan City website at

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