At Sun Tan City, we believe that a business is only as strong as the people behind it. Each member of our leadership team possesses a unique combination of strengths and expertise that has led Sun Tan City to emerge as a leader in the tanning industry.

RICK KUEBER

RICK KUEBER

Co-Founder and CEO

RICK KUEBER

Co-Founder and CEO

Rick is a naturally gifted entrepreneur whose ambition has led him to multiple business achievements. Before co-launching Sun Tan City, one of the fastest growing chains in the sun tanning industry, Rick spent seven years operating a successful 13-unit, independent video rental chain. Despite facing stiff competition from national retailers, Rick was able to build a thriving chain in the video industry. In 2002, Rick sold his business to Movie Gallery, the second-largest North American video retailer.

Along with his brother David, Rick opened the doors to the first Sun Tan City in January 1999 in Elizabethtown, Kentucky. Today, Sun Tan City has over 250 locations in 18 states.

Rick currently is serving on the American Suntanning Association (ASA) board of directors. He is also a member of Young Presidents’ Organization (YPO), a worldwide organization of elite business leaders. In June 2010, Rick received the Ernst & Young Entrepreneur Of The Year® 2010 Award in the retail category in South Central Ohio & Kentucky. Rick attended Marquette University.

DAVID KUEBER

DAVID KUEBER

Co-Founder and Chairman

DAVID KUEBER

Co-Founder and Chairman

David Kueber, not unlike his brother Rick, is a business-savvy entrepreneur with numerous successes under his belt. David co-founded Sun Tan City in 1999, developing and growing the concept until his brother Rick joined the company full time in 2002. Prior to founding Sun Tan City, David founded and developed a successful independent chain of video stores, selling them in 1995.

David graduated from the George Washington University in 1992, with a bachelor’s degree in urban affairs. He also earned his juris doctor degree from the University of Louisville and is a member of the Kentucky Bar Association. At Sun Tan City, David is primarily responsible for guiding overall real estate, finance and strategic planning functions.

SUSIE BUTLER

SUSIE BUTLER

Regional Vice President - Operations

SUSIE BUTLER

Regional Vice President - Operations

Susie Butler joined Sun Tan City in August of 2008 after spending 18 years with Movie Gallery. During her time at Movie Gallery, she held many positions with the company and helped the company with growth and development during their high acquisition period. During this time the company grow from 500 salons to nearly 4500 locations.

Susie is currently responsible for operating 35 Sun Tan City locations from Nashville to Lexington to West Virginia. Susie has held several different positions within the company during her career.

TIM CHAFFIN

TIM CHAFFIN

Senior Vice President - Operations

TIM CHAFFIN

Senior Vice President - Operations

Tim Chaffin joined Sun Tan City in July 2005 after spending three years with Penn Stations-East Coast Subs as an owner/operator, and another 12 years with Video Vault. During his time with Video Vault, Tim helped develop and expand to a 13-store chain from its original two stores in Radcliff, Kentucky. Tim held multiple positions with Video Vault, the most recent being Operations Director for all locations and owner/operator of two locations.

Tim is currently responsible for operations of half the corporate Sun Tan City salons and Shine Sunless Spas operating from Nashville to Lexington to St. Louis. Tim has helped Sun Tan City grow from 16 salons in 2004 to its current count. With over 20 years’ experience in retail operations, Tim has developed many quality leaders in the field of business management and multi-unit operations.

Tim attended the University of Southern Indiana.

JEFF CHEATHAM

JEFF CHEATHAM

Senior Vice President & Treasurer

JEFF CHEATHAM

Senior Vice President & Treasurer

When it comes to finance, Jeff comes from an extensive background of both classroom education and business application. He started his career with an associate’s degree in industrial relations and went on to earn a BSBA in finance and accounting from the University of Louisville. Jeff spent nine years with Louisville’s No. 1 local television station, WHAS-TV, preparing company and departmental financial statements, sales projection reports, property and sales tax returns, enterprise zone returns, and audit reports.

Previously, Jeff was a controller for Roadrunner Video Group, where he had numerous financial responsibilities. Jeff helped prepare the filing of the 8Ks, 10Ks, and 10Qs with the Securities and Exchange Commission, forecasted sales, managed weekly cash flow budgets, managed audits, and supervised the accounts payable, accounts receivable, and payroll departments.

Jeff joined Sun Tan City in February 2007, where he has continued to thrive on the strong attention to detail that has made him such a successful financial authority. Jeff has delivered an efficient, strategic approach to the Sun Tan City Vice President & Treasurer role and continues to do so each day.

BETH EDELEN

BETH EDELEN

Vice President - Franchising

BETH EDELEN

Vice President - Franchising

Beth joined Sun Tan City in April of 2012 after 20 plus years of experience as a Sales Executive working with two Fortune 500 Companies.  Beth started her career at Humana Healthcare where she spent a total of eight years as a Manager of the company Call Center and then later transitioned into a position as a Field Marketing Director. In that role she provided strategic support for Sales Offices across the country, developing Marketing and Sales collateral used to promote Insurance and Hospital Services.

From Humana, she spent eight and a half years working in Franchise Development at Papa John’s International as the Director of Franchise Sales. Beth was responsible for domestic franchise growth throughout the United States and then later worked in the International Arena where she oversaw the franchising efforts in all European markets. She was responsible for signing Master License Agreements for Greece, Ireland and Russia. When she started with Papa John’s there were over 700 restaurants and when she left over 2800 locations.

Beth is currently responsible for Sun Tan City’s franchise development efforts and ongoing day-to-day support of our franchise partners.  Beth has a Bachelor’s of Arts Degree from Eastern Kentucky University.

JEFF FORREST

JEFF FORREST

Executive Vice President – Corporate Support & Franchise Operations

JEFF FORREST

Executive Vice President – Corporate Support & Franchise Operations

Jeff joined Sun Tan City in 2002, after 10 years in sales and retail operations with Sysco/Louisville Foodservice, WaxWorks Video and Video Vault.

Since joining Sun Tan City, Jeff has been involved in all aspects of the company’s growth as the chain expanded from five locations to its current count. His experience includes overseeing operations, new salon openings and corporate support functions.

Jeff is currently responsible for Sun Tan City’s franchising efforts, which includes both new franchise development and ongoing franchise support.

Jeff has a bachelor’s degree in business administration from the University of Louisville.

STEVE GREENLAW

STEVE GREENLAW

President and Chief Operating Officer

STEVE GREENLAW

President and Chief Operating Officer

Steve joined Sun Tan City in February 2007 after spending 10 years with the country’s second-largest video specialty retailer, Movie Gallery. There, under the title Zone Vice President, he was responsible for operations in 550 stores in 11 states.

In addition to his significant multi-unit operating experience, Steve has extensive experience with growth and scale, as Movie Gallery grew from 800 locations to 4,500 locations through both acquisitions and new store openings during his tenure there. Steve is currently responsible for operations, training, store development, loss prevention and human resources.

Steve has an associate’s degree in business administration from Kennebec College.

MIKE GUSTAFSON

MIKE GUSTAFSON

Senior Vice President - Development

MIKE GUSTAFSON

Senior Vice President - Development

Mike joined Sun Tan City in September 2007. Prior to joining Sun Tan City, Mike owned and operated a six-location tanning salon chain that was acquired by Sun Tan City in 2007. Prior to that, Mike was managing partner of a 10-location video rental chain that was later sold to Movie Gallery.

Mike has served in several different capacities for Sun Tan City and was recently promoted to Vice President of Development, responsible for all new salon construction, remodels and relocations. Mike has successfully developed over 100 sites for Sun Tan City, in addition to taking the lead to evolve the design concept of the salons. Mike has over 20+ years of development experience.

Mike attended the University of Louisville.

AL HOLT

AL HOLT

Vice President - Loss Prevention & Employee Relations

AL HOLT

Vice President - Loss Prevention & Employee Relations

Al joined Sun Tan City in 2008 after a successful career in Loss Prevention with Consolidated Stores, Kmart, Venture and Movie Gallery.

With Movie Gallery, Al held several positions of increasing responsibility culminating with the role of Vice President of Loss Prevention responsible for more than 2,000 locations throughout the U.S. and Canada.

Al’s experience was essential in helping Sun Tan City launch Employee Relations and Loss Prevention functions at the company, and Al also oversaw establishment of the Quality Assurance & Risk Management departments. In 2014, Al took responsibility of Human Resources and was instrumental in launching our Wellness Committee.

TABATHA LYKINS

TABATHA LYKINS

Regional Vice President - Operations

TABATHA LYKINS

Regional Vice President - Operations

Tabatha Lykins joined the Sun Tan City team in December of 2004 after working for 5 years in the social services field.  Tabatha started as an Assistant Salon Director at the Frankfort, KY location, quickly promoted to the Salon Director of the Lawrenceburg, KY location, and then shortly after became a District Manager over 7 locations in the Lexington market.  In November of 2008 Tabatha relocated to Indianapolis as a District Manager to ensure the culture, image, and success of Sun Tan City continued in this new market.  In a short period of time, Tabatha showed incredible results and helped with the successful growth of Sun Tan City in this new market.  In December of 2016 Tabatha was promoted to Regional Director of Operations, and for years has successfully managed a very competitive market with impressive results.

Tabatha is currently responsible for the operations of 27 Sun Tan City salons, in four districts, operating in Indiana and Kentucky.  In the past 13 years Tabatha has helped to develop several members of the Sun Tan City team into successful leaders, and multi-unit managers.

Tabatha attend Southern Illinois University in Carbondale and graduated with a bachelor’s degree in recreational management.

MARK NELSON

MARK NELSON

Senior Vice President - Operations

MARK NELSON

Senior Vice President - Operations

Mark has a passion for efficient growth and continuing cultural and economic success in growing markets, and he has demonstrated this passion throughout his years of retail leadership. Mark joined Sun Tan City in September 2005 after working for a decade in the video industry in many levels of management, including multi-unit management. Most recently, Mark held the position of Regional Manager, operating over 200 retail locations in 15 states.

Mark is currently responsible for over 40 Sun Tan City salons in eight districts, operating in Central Kentucky, Louisville and Indianapolis.

Mark has a bachelor’s degree in business management from the University of Louisville and an MBA from the University of Campbellsville.

MARK OLIVE

MARK OLIVE

Chief Marketing Officer

MARK OLIVE

Chief Marketing Officer

Mark is well known and respected in the marketing community, particularly in the fast food industry where he has 34 years of experience with a variety of brands. He’s experienced in building and maximizing teams and developing new innovative marketing strategies and tactics to increase sales and profits.

Mark joined STC in March of 2015 following 15 years with Papa John’s pizza where he grew in leadership from Director of Marketing of Corporate owned stores to VP of Field Marketing of Corporate and Franchise Marketing. In later years he was also responsible for Online Promotions. Prior to Papa John’s, Mark was with Arby’s for 10 years as Regional Marketing Director for various regions and then VP Field Marketing U.S.

Mark graduated from the University of Kentucky with bachelor’s degree in business marketing.

JOHN PIWETZ

JOHN PIWETZ

Executive Vice President and Chief Financial Officer

JOHN PIWETZ

Executive Vice President and Chief Financial Officer

A strategy and business development mastermind, John has repeatedly proven his abilities to analyze investments and nurture growth for retail chains. Prior to joining the Sun Tan City team, John held the position of VP of Investment Analysis & Acquisitions with Movie Gallery and was integrally involved in all aspects of the company’s growth, including the opening of over 1,000 new store locations. John also negotiated upwards of 150 acquisitions, which together added more than 900 additional stores to the Movie Gallery brand. John also demonstrated how analytics could be integrated with field operations when he launched a dedicated Operations Analysis division to the company to administer in-store pricing, budgeting, promotions and labor.

John joined Sun Tan City in January 2009 to bring his retail planning and analysis skills to the table and fine-tune them specifically for the tanning industry.

John has a bachelor’s degree in accounting from Auburn University.

AMY SMITH

AMY SMITH

Regional Vice President - Operations

AMY SMITH

Regional Vice President - Operations

Amy began her tenure at Sun Tan City in 2005 as a part-time employee looking for some extra income. With more than ten years prior experience leading various departments with National Processing Company, Amy was quickly promoted to Salon Director of the Elizabethtown Sun Tan City. From there Amy got to experience all of Sun Tan City’s growth first hand.

As the company grew rapidly, Amy was involved in most new salons in the Central Kentucky, Louisville and Indianapolis area. In time, Amy became a District Manager in the Central Kentucky/Louisville area and had managed most salons in the Louisville and Central Kentucky area. Amy became a Regional Director of Operations after she showed the continued ability to develop subordinates to the next level.  Amy continues to manage multiple District Managers and salons in the Central Kentucky, Louisville and Southern Indiana area.

CHRIS STERNBERG

CHRIS STERNBERG

Senior Vice President and General Counsel

CHRIS STERNBERG

Senior Vice President and General Counsel

Chris Sternberg joined Sun Tan City in September 2012, after a successful 18-year career with Papa John’s International. While at Papa John’s, the company grew from a regional chain with 500 restaurants in 1994 to the world’s third-largest pizza chain, with 4,000 franchised and company-owned restaurants in 32 countries.

Chris served as General Counsel during his last three years with Papa John’s, responsible for overseeing the company’s Legal and Enterprise Risk Management functions. From 2005 to 2012, Chris also held the position of Senior Vice President, Corporate Communications, responsible for overseeing communications, community relations and events.

Chris graduated from Bellarmine University in 1987 with a bachelor’s degree in business administration and history, and from the Brandeis School of Law, University of Louisville, in 1990. Chris also served in the U.S. Army Reserves from 1984 to 1996, retiring with the rank of Major.

JASON WYATT

JASON WYATT

Vice President of Information Technology & Support Services

JASON WYATT

Vice President of Information Technology & Support Services

Before joining Sun tan City, Jason enjoyed nine successful years at Movie Gallery where he held the position of Director of Special Projects and Tanning. During Jason’s tenure at Movie Gallery he oversaw all aspects of Movie Gallery’s 100+ tanning salons, as well as planning and executing several new, in-store concepts that produced the highest revenue stores in the chain. Jason also led projects that reduced operating costs across all stores.

Jason joined Sun Tan City in 2009 to oversee Retail Products.  As the company has grown Jason has taken on additional responsibilities at every opportunity and has been promoted several times.  Jason currently manages Sun Tan City’s Information Technology, Retail Products, Clients Services, and Support Services.

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